This is CSO Insights’ third annual, global Sales Enablement Optimization Study. Sales enablement is a fast-growing discipline, and in the past year it has decisively moved from the margins to the mainstream. This report presents the latest research on who’s using it, and how and why, and includes definitions, models, data charts and examples. New in this report is the Sales Force Enablement Clarity Model, which serves as a guide as you assemble your sales enablement discipline step by step.

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Miller Heiman Group™ is the home of the Be Ready Solutions, inspired by brands like HuthWaite, Impact Learning Systems, AchieveGlobal, Channer Enablers and CSO Insights to bring you the most powerful sales and service solution in the market. It's a combination of sale and service performance, talent assessment, learning management, strategy execution, data and insights that helps your sales and service teams be ready to sell more and service better.